The Benefits of Video Marketing
There are endless platforms for video marketing. Smartphones let everyone access online videos anywhere, at any time. This is not the case with traditional, paper marketing. With video you can reach your audience wherever they are in a cost-effective way. 64% of customer are more likely to buy a product online after watching a video about it – Hubspot. People tend to engage 10.1x more when pages post a video – Facebook. 76% of business report an increase in traffic due to video marketing – Forbes
So, what exactly is video marketing? Video marketing is the process of using video to promote and market your brand, product or service provides your business with a versatile, practical and engaging environment to attract your target audience. Prospective customers get a visual understanding of what you offer and have the opportunity to engage with your brand even before they make their first purchase.
Video marketing is crucial for businesses who want to make and distribute engaging content that will resonate with their audience. Companies using video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video content. 92 percent of mobile video consumers share videos with others so if you’re looking to spread a message video is definitely the way to go.
Addition Benefits of Video Marketing:
Videos Increase Engagement
Adds personality to your brand
Videos showcase your products better
Videos provide visual explanations
Highlights your company’s accomplishments
Raises retention rates on your website
Increases conversions and boosts sales.
If you’ve been on the fence about adding videos to your marketing plan get off that fence and get in the game. Video marketing will help your business remain competitive and relevant. Enjoy the opportunity to get created and reach your customers in a new way.