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Why Engagement Matters

Followers matter but engagement matters more!

Written by Nyemade Boiwu

Having a successful Social Media presence is about more than just being seen. Many businesses understand the importance of having Instagram but they don’t get why they’re not seeing the growth they want. This is because they’re using their page for the purpose of being seen but forgetting the most critical part – engagement.  Engagement is what shows that your followers are vested in you. When they like or comment on your posts that’s how they show their support.

The first step is to figure out your current engagement. The formula is your impressions divided by your followers multiplied by 100. If you’re a business you should have a public business profile. This will allow you to have access to your analytics which will give you your impressions. If you don’t have a business profile you can still manually figure out your engagement.

First get your average sum of likes and comments per month. Add your likes and comments for all posts in the month. Take that total and divide it by the total number of posts made that month. Next, divide that sum by the total number of followers you have. Multiple that number by 100 to get the %.

Now that you’ve done the math you might a little worried because your percent is low. Don’t worry, it’s not as bad as it seems. The truth is the average engagement rate on IG is 1% – 3%. If your number is above that give yourself a pat on the back because you’re doing Instagram right. If you number is below that don’t worry there are ways to bring that number up.

If you’re a business it’s important to know your total engagement percentage for a few reasons.

  • You can use that number to market yourself to other businesses. Digital marketing is huge right now so if you can show a business why they should pay you to promote their product it’s a great way to make additional income
  • You can use that number to figure out what resonates with your current followers. The formula above can be used for individual posts as well as your monthly average. Once you see which posts get the most engagement you give your audience more of what they want.
  • As a business you can calculate other people’s engagement before reaching out to them for a collaboration. A lot of people get impressed by the number of followers a page has. While that number is important, if their engagement is below 1% they’re not having much of an impact on their followers. This means collaboration with them may not generate the influx in followers or business you’re looking for. Often pages with lower follower counts may have higher engagement. This means their followers are more invested in them and therefore more likely to support their collaborations in a way that’s beneficial to you.

There are many different ways to increase your engagement. The thing to remember is that if you want others to engage with you, you need to engage with them. True growth comes from viewing your IG as a relationship. Don’t just post and run. Reply back to your followers when they comment. When you include several hashtags in your post, go into each of those and like the pictures of other people who have used the same hashtag. Pick a few to leave comments on as well. We all know IG runs all algorithms now so you need to engage with others so they engage with your page. This will help you appear more on the timeline of your followers and even on search pages. It’s time consuming but if you really want to see growth it’s worth it.

Remember: followers matter but engagement matters more!


Learn more about Nyemade Boiwu today! Owner of African Butterfly Business Solutions – a virtual assistant business that specializes in social media!

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Dazed & Amazed Creationz

Do you have a special occasion coming up, and are in need of the perfect gift? Do you have your Mother’s Day gift already? Well we have an amazing source for phenomenal and unique creations! Meet Dazed & Amazed Creationz, by Chatonyia Smith!

Originally from St. Louis, Mo, but currently live in Chicago, IL, Chatonyia is a Mental Health Social Worker and Owner of Dazed & Amazed Creationz.

Dazed & Amazed Creationz has been in business for 3 years and makes amazing wreaths!! So how did Chatonyia get into making wreaths? Chatonyia states,

“I wanted to make candles because I spent so much money on them. I stumbled upon Pinterest, tried my hand at candle making but I could never get it right. On there I discovered so much. I was obsessed. I made everything from poop spray to laundry detergent. I then discovered paper flowers and loved it. I make them every now and then still but after making my first wreath people were in love and I saw an opportunity.  I made them that Christmas but stopped shortly after because life became too busy. I lost the love of my life in June to cancer and made a wreath for his services. Everyone started asking for one and the funeral home asked why didn’t I make all the sprays. The two of us always talked about businesses. I truly believe that God place us in situations and his death gave me that push to finally do it for real.”

 20180506_164240Wreaths are the most requested items, though people will request other crafts from Dazed & Amazed Creationz. Though making wreaths was not her original passion, her family thought she was very crafty!

“My true passion has always been in mental health and helping others. Now to craft is therapy to me and the reactions I get when I make something for someone speaks to my soul.  I absolutely love to come up with new ideas. Crafting consumes my mind and I enjoy making something come to life that a customer requests.”

For Chatonyia, she makes wreaths mostly and has a goal of not having two of the same! In fact, Chatonyia says it can be extremely hard for her not to duplicate one, and it’s something inside of her that won’t let her! Not only does she makes wreaths, but she also makes creations out of diapers – known as “diaper cakes.”

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“I love to make wreaths -not only are they beautiful, but it’s a time for me to be in my space. Since being in black girls craft group on Facebook, looking at all the talented sister I have wanted to do everything. I’ve made floating centerpieces, glittered wine glasses and bottles, gift baskets and t-shirts. There are still somethings I want to try out. I realized everything is not for me. I enjoy doing the t-shirts but I think I’ll hand that over to my daughter.”

 

 

 

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“I like to work on serval things at one time. I could work on 5 wreaths at a time. I normally create the base first and then play with the color combinations for the ribbon. I might be in the middle of working on one and look at another and something hits me and I’ll jump to that one. I have to stare at them, walk pass a few times to make sure the coverage is right, it’s fluffiness is correct, the flower is positioned properly. I often take several pictures of it to see if it pops for me.  People say to me what else do you need it’s pretty, I always say, it’s not finished until I could say it’s gorgeous. And it could be something simple like moving the signage. I sorta do the same thing with other items I make. I guess realistically I can create a wreath I’m happy with in a day but I need a another day to look at my work. I can complete a diaper cake in an hour or so.”

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In the beginning stages of her business, there were a few challenges Chatonyia faced, but that did not stop her grind!

“The most challenging part of starting my business has been pricing and time.  Because I love what I do, I want items to be affordable for everyone.  When I do comparisons, I realize I often undercut myself not because I think theirs is better in fact I’m often stunned by some of the prices on Etsy.  Also because I have a full-time job and 2 children that have busy lives time has been a big hurdle. I’m trying to new marketing strategies that would potentially lead to steady income so I could pursue this full-time. Of course marketing can be tricky but I’ve been blessed that many of my sales come from word of mouth. During holidays it’s about as much as I could handle.”

Make sure you keep up with Dazed & Amazed Creationz, as they have been featured in a few craft shows and plans to do more this year! They have also expanded in to diaper cakes and is currently working on making handcrafted baby mobiles! (NNIIICCEEE!!)

If you’re interested in having your own crafting business, Chatonyia has the following advice,

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“There are so many crafts you are gonna be interested in.  I would suggest someone find that one or two things and specialize in it. Find all ways to perfect it. Don’t be afraid to mix it up, try different colors and materials. Also, get a deposit before you start a project. I haven’t had many people stiff me, but having the deposit will help with purchasing supplies needed at that time.”

 

You can follow Dazed & Amazed Creationz on social media via:

Instagram: AnDcreationz

Facebook & Etsy: 4dacreationz

 

Chatonyia has these last final words for our readers:

I have been an entrepreneur in my mind since I finished college. I have a bin full of business plans…

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The Little Baker

Do you love pastries? Prefer cheesecake over a baked cake? Well we have an amazing Baker who can satisfy your sweet tooth! Who said that there was an age limit on being an Entrepreneur?? Meet The Little Baker – Ja’Niyah Williams!! (BOSS STATUS!)

Representing Newark, DE Ja’Niyah is a Student at Thurgood Marshall Elementary, and a Baker in her spare time! She is motivated by money and people enjoying her treats!

How did Ja’Niyah get into baking? Well it started with her Great Grandmother when she was 3 years old, as she would help her in the kitchen! This then lead Ja’Niyah to begin baking on her own.

“I always enjoyed cooking, but baking is what I enjoy most. I would definitely say it’s my passion!”

Ja’Niyah bakes delicious cupcakes, cheesecakes, 7up cakes, pies, cookies, and brownies! You name it – She’ll attempt to bake it! (BOOM!) Though cheesecakes are her most requested pastry, cupcakes is her favorite pastry to bake because she likes to decorate them different ways. Strawberry cheesecakes are her specialty and people ask for them all the time! (YUMMY!)

“I enjoying experimenting with new desserts, but I hate the mess I have to clean up. LOL!”

In the beginning stages of Ja’Niyah’s business, there were a few challenges she faced, but she did not allow them to stop her grind.

My mom put out a lot of money to get me started, In return when I had my first big bake sale I had to pay her back some of the money because she is my investor. Now I have enough saved that she doesn’t have to put out any money.”

If you’re interested in purchasing Ja’Niyah delicious pastries, you can do so via:

Instagram: little_baker127

Email: littlebaker127@gmail.com

Make sure you keep up with Ja’Niyah as she is having an Easter Bake sale!

You can keep up with Ja’Niyah via:

Instagram: little_baker127

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If you’re interested in having your own baking business, Ja’Niyah has the following advice,

“Save money to get started. Don’t think everything you make will come out perfect the first time, just because that’s how it looks on YouTube…lol”

 

 

 

 

Janiyah has these last final words for our readers:

“Being a young baker can be hard sometimes, but when I’m older I know it will pay off when I have my own bakery!

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Next Level Writing Services

Tired of applying for jobs and not getting a call back? Know you’re more than qualified for the job, but aren’t getting selected? Well we have just the right source to assist you.

Representing Chicago, IL, DeAnnah Stinson Reese is a Career Readiness Instructor and CEO/Founder of Next Level Writing Services! (BOSS STATUS). With her motivation being her children and her desire to never be ordinary, DeAnnah is a true BOSS!

Next Level Writing Services offers a variety of writing/editing services, has been in business for 4 months, has had 25 clients, and has worked with 70 different individuals and business combined over the years! So what got DeAnnah into being a professional writer? DeAnnah tells us,

“I actually fell into writing. I always excelled as a writer throughout my years in academia, publishing poems and other writing projects. After over a decade of helping individuals acquire jobs through writing resumes I began to expand out and write grants as well as help business acquire contracts. I finally decided to formally monetize my skill and that’s how Next Level Writing was created.”

For DeAnnah, professional writing was not always her passion, but it was something that she was extremely good at. As she began to see how many people she was helping to acquire jobs, professional writing soon became her passion.

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“It always feels amazing when people call and text me, to tell me they got the job I was helping them either apply for or interview prep for. I’ve been really blessed because my company is very new and I have received tremendous amounts of support. The hardest part is maintaining consistency with providing social media content. Although this is a side business, it’s still my baby so I give it 100%. I come down hard on myself when I’ve missed a day of posting. I also found it difficult to navigate conversations with clients that I knew personally, that wanted to cut corners. I learned early on, I have to stick to my guns and be consistent.”

Next Level Writing Services also provides assistance with grant writing, RFP responses (request for proposal), and editing of almost any document you can think of. Though the most requested service is the $35 Consultation, which consists of DeAnnah consulting clients on recommended edits to their writing project.

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“Most clients actually need their documents written and just don’t realize it, but I’m usually able to accommodate. I try to accommodate budgets by providing as much as possible through a revision.”

Though Next Level Writing Services gets various clients, DeAnnah tells us that she most commonly works on resume documents,

“The biggest mistake I see, on resumes specifically, is individuals underselling themselves and using too many cliché phrases and words. Applicant tracking systems are quite flawed in my opinion, and often times qualified candidates get over looked because of the automated algorithms used. Because of this, it is extremely important that you represent yourself accurately on paper and know how to integrate the appropriate keywords to highlight your accomplishments and capabilities.

Make sure you keep up with DeAnnah, as she currently writes monthly blog posts that are being shared on an amazing platform with Women Exceeding!! What is Women Exceeding? Women Exceeding is non-profit organization that acknowledges the accomplishments of women and assists women who are seeking professional and personal development, in order to strengthen the female presence in innovative and entrepreneurial roles. You can check them out at http://www.womenexceeding.com. Through the monthly blogs, DeAnnah is able to share useful information related to the job search process. Be sure to check out DeAnnah’s most recent blog “5 Ways to Maximize Your Next Job Search” on the Women Exceeding website! (SUPER BOSS STATUS!)

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If you’re interested in having your own professional writing company, DeAnnah has the following advice:

1. Stick to your guidelines and requirements for how you want to deliver/provide your service. People will want to take short cuts and that can hinder results or make the process cumbersome.

2. Avoid back to back appointments! Lol. People are very dynamic so there can be times when things run over the allotted time scheduled.

3. Stay abreast on trends and current research. I spend time everyday looking at the most recent HR articles I can find or technical writing pieces I may come across.

Make sure you keep up with DeAnnah and Next Level Writing Services via social media:

Instagram: @dsreese26.

DeAnnah has these last final words for our readers:

“When I decided to start this business, the objective was to provide a much-needed service, especially to minorities at an affordable price. There is a reason why companies charge so much to revise resumes—-it’s extremely time consuming and quite frankly they simply can. I make sure that my compensation is something that is affordable and still fair for the time I put in. My goal is to see “us” excel.

Check out these amazing customer testimonials of Next Level Writing Services:

Testimonials from the Website!

GNC Enterprises
10 Points
Our company was in need of assistance in submitting a government contract. And because of Next Level Writing Services, we were able to submit a proposal with confidence and on time. Thank you NLWS for your professionalism and knowledge we will definitely use your service again.

Ms. Banks
10 Points
Can I start off saying how excellent this service is! Next level writing has helped me transform my resume and interviewing skills. My resume always gains the attention of the company I am seeking. I recommend there services for the person like me, who does not always know how to pitch there qualities and skill sets on paper! This company has help me learn how to expand on my experience and talents!!

Daniel Booth
10 Points
My resume needed an entire make over and with her exceptional writing skills, Mrs. Reese was able to revise my Resume very much more suitable for employers. Thanks to her I have been contacted numerously about various job openings.

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Mico’s Ice Cream

“You scream, I scream, we all scream for ICE CREAM!!” Remember that song?! Ice cream is a very tasty treat that is good for all seasons and reasons! If you like ice cream, we have just the right kind for you! Whenever you’re in the Houston area, make sure you check out Mico’s Ice Cream!

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Representing Houston, Texas, Kimico Frydenlund is a Registered Nurse and Owner of Mico’s Ice Cream! With her family and desire to build a legacy being her motivation, it’s no wonder why this BOSS is making serious moves!

Mico’s Ice Cream offers homemade ice cream using an original recipe and has been in business for a year! Mico’s Ice Cream offers many flavors such as: Taste the Rainbow, Chocolate Fix, Strawnana, Gimme S’more, and Cookies ‘N Cream!

 

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Though Cookies ‘N Cream is the most requested flavor, all flavors have the availability to be served in their homemade waffle cone tacos. (YUMMY!)

 

 

 

“My husband and I saw a viral video of rolled ice cream and thought it was really cool. Everyone loves ice cream, so we were like “Why not?”

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Kimico tells us that their cold tops freezes at -18 degrees, which allows them to make the ice cream right in front of the customer!! With only a two minute processing time, it’s no wonder why Mico’s Ice Cream is a HIT!! (BOOM!) Ice Cream isn’t the only thing that customers can purchase, as they also sell freshly squeezed lemonade!

“We enjoy it all! Especially our customers’ excited reactions to our ice cream.”

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Mico’s Ice Cream is available for purchase at their mobile ice cream shop, located at Levy Park on the weekends. Mico’s Ice Cream is currently offering catering, with delivery coming soon! (Stay Tuned!)

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If you’re interested in having your own ice cream company, Kimico has the following advice:

“Put in the extra work of making a quality and unique ice cream . Your followers will appreciate it and come back for more.”

Make sure you keep up with Mico’s Ice Cream by following them on social media at:

Facebook | Instagram | Twitter: @micosicecream

 

Mico’s Ice Cream has the following last words for our readers:

“With each cup of ice cream, our customers provide support, mentorship, and more to children in need through our non-profit organization “Mico’s Kids.”

Felicia Baxley

Meet Felicia Baxley! Felicia is from Milledgeville, GA and is the CEO of Hustle Write Publication LLC.  Known for publishing non-fiction, fiction, and children’s books – it offers publishing and writing services for women who has the desire to share their story, struggles, and testimony through a book, as well as generate multiple streams of income once that book is published.

Initially, Hustle Write Publishing started with Felicia independently offering ghostwriting services, and helping people publish the book that they wrote together.  Since then, those services are available to help authors and aspiring authors have somewhat of a one-stop-shop experience, even if they aren’t confident in their writing abilities.

“My company itself is a blessing. I never wanted to be a business owner, much less the person who so many people trust with their projects. After publishing my own books and learning that there were a number of people who needed help writing, constructing, publishing, and profiting from their book ideas, I created my company to help alleviate those challenges.”

Felicia tells us that getting outside funding to start her company was a challenge, but the great need of her services and passion has allowed her to maintain her company.  Felicia’s passion for writing not only comes from helping others but comes from herself, as she is an Author of four books:

  • The Help Meet: Understanding Your Calling as a Wife.
  • Waiting or Warfare.
  • Ready, Set, BOSS’D UP: 7 Boss Tips for the Aspiring Entrepreneur.
  • Gospel Girl Savage: Her Journey To Genuine Authenticity.

Independent publishing services isn’t Hustle Write Publications LLC only specialty, as they also offer many other services – with book coaching and ghost writing being the most popular. The Book coaching program lasts over a span of six-month and is most popular with Felicia’s clients. 

This program provides deep focus on a client’s book vision, writing abilities, publishing, as well as how to utilize social media for their books, and a plethora of other things designed to teach and assist authors in building their own empire. The second most popular is ghostwriting. With many people wanting to write a book but lack confidence in their writing skills, I write a client’s book for them from cover to cover. This service however is designed for those who want to tell their life story.  

“My company is unique in the fact that the sole focus isn’t on the book. The focus goes beyond writing and publishing the book to include thoughts on how to utilize the book as the key to opportunities it can be once it is published. Because of this, my company is unique because it encourages and teaches authors how to become self-sustaining, and how to increase their income.”

Felicia also offers educational webinars that teach people how to write and self-publish their personal stories, editing services for individuals who just need their manuscript edited, various writing services, and more!  Although writing services are offered, you must be a client to receive them – as they are high-priority and quality specifically catered to provide premium services with Felicia’s undivided attention with your projects. 

“Writing and publishing a book has the power to create multiple streams of income when it’s done the right way. Our desire is to teach, assist, and encourage individuals to get their thoughts into tangible products that can be used to leverage multiple streams of income.”

Make sure you keep up with Felicia and Hustle Write Publications, as she has an upcoming title Gospel Girl Savage: Her Journey To Genuine Authenticity, which will be the first of her works that she publish with Hustle Write Publications and is set to release in September 2020.  She will begin to host virtual and physical writing events.

If you’re looking to create your own publishing company, Felicia has the following advice,

“Research, research, research. Knowing what will make your company different, knowing what you will offer, and knowing what the competition does will be important.  There is always a need for any sort of creative service company. As far as writing from blogs, to editing services, the possibilities are endless. Again it is important to research and know exactly what you are going to offer and what benefit your service will be to potential clients. Being consistent is the most important thing for me. Without consistency, I have failed many times over. This advice has kept me grounded through all of my business endeavors.”

If you’re interested in working with Felicia for business, you can do via:

Website: http://www.HustleWritePublication.com

Email: info@hustlewritepublication.com

If you would like to stay socially connected and informed with Hustle Write Publications, you can do so via:

Instagram: @hustlewritepublication

Facebook: @hustlewritepublication

Twitter: @hustlewritepublication

Robert L. Horton

Meet Robert L. Horton! Robert represents Springfield, IL and is a Poet and Author.  As a Poet, Robert does rhymed poetry and spoken word – with the topics varying from everyday highs and lows of life, spiritual, family, issues of the soul, inspiration, and the celebration and remembrance of others. As an Author, he writes books to be relatable to everyday people & offer hope and inspiration – with the goal of making a positive impact on his readers.  

His recent book Fame, is a poetry book dedicated to his daughter Amaiya and the great city of Chicago.  This book caters to young adults to elders and is inspirational in nature.  However, Fame isn’t Robert’s first book – as he has previously written and published two other titles: Released and Miscellaneous Pieces.

“When I was writing and publishing my first book, I kept vacillating between, are my poems good enough to be published or not. But after I got over my initial fears of believing that my poems were good enough to be published, it boosted my confidence for my second and third book.  When I finally seen my work in print, I became overwhelmed and very emotional.”

 So what inspired his recent book Fame? Robert tells us that it was due to his other two books, as his poems kept piling up.   Robert says that he first started writing poems in his 20s through part of his 40s, with his work being set to publish into his book Released

Published in 2015, Released is an inspirational book of poetry that spans over 3 decades, and is split into the three sections: Spiritual, Insight for Life, and is Specifically Written for Others.  Robert’s second book Miscellaneous Pieces, published in 2017, is also an inspirational book of poetry and gives readers insight on how he became a poet, which is dedicated to his brother Fred. Not only is Robert passionate about poetry, but has now turn it into books of meaning for others.  Make sure you keep up with Robert, as he is currently working on a new book called Black Rage and The Universal Revolution with an anticipated release date of 2022!

If you are an aspiring Author, Robert has the following advice,

”It is a pleasure to be a poet and to have something meaningful to offer people.  Embrace your passion, give it energy, and redeem the time. Believe in yourself and don’t give up.  My brother’s constant encouragement and telling me that I can make it, has kept me grounded in all of my business endeavors.  I’m very thankful!”

If you’re interested in connecting, collaborating, or purchasing books, you can do so via Roberts’s:

Website: www.damoodypoet.com

Amazon: https://amzn.to/3eR1EiP

Facebook: Robert L. Horton

Rishera Graham

Meet Rishera Graham! Rishera represents Bridgeport, Connecticut and is a Life Coach and Author of the two books – Worth More Than Rubies: 31 Affirmation Journal & I Beat The Odds: From Homelessness to Dominating Life.

Rishera tells us that writing her books was not only a way to share her story, but to inspire women in the process.

Her book Worth More Than Rubies: 31 Affirmations Journal written to contribute peace, love, happiness, prosperity, and optimism to the reader’s everyday life. The book caters to women who need daily inspiration, and includes some of Rishera’s personal affirmations that has helped her through certain situations in her own life.

Her book Worth More Than Rubies: 31 Affirmations Journal written to contribute peace, love, happiness, prosperity, and optimism to the reader’s everyday life. The book caters to women who need daily inspiration, and includes some of Rishera’s personal affirmations that has helped her through certain situations in her own life.

With the goal to inspire anyone facing homelessness, Rishera’s second book, I Beat The Odds: From Homelessness to Dominating Life, was written to share a journey of a homeless teen, who one day decided that this will not be the outcome of her life. Although the book shared only one part of her story, Rishera wanted readers to believe in themselves, pursue their dreams, and dominate life. Motivation and leaving an impact isn’t the only take away for readers, as Rishera’s wants readers to know that no matter what they go through, they can still overcome it – as she living proof. 

“Being homeless, trying to stay motivated, and motivating my family inspired me to write my book. I wanted people to know that being homeless does not define who a person is, as it is a temporary situation that makes you stronger. I wanted my book to be a reminder that your current situation isn’t your final destination.”

Although Rishera experienced fear with sharing her story, it did not stop her from telling it! Once she overcame her fear and identified her target audience, the sky was the limit.

“When I first saw my work in print, I cried. I was so proud of myself for stepping out of my comfort zone and sharing my story. Once I had copies of my book in my hand, everything became so real!”

Being an Author isn’t the only hat that Rishera wears, as she is also a Life Coach. Youth and young women are her ideal clients, with goal setting being her specialty. Rishera offers group coaching, as well as one-on-one coaching – to assist with various learning styles her clients may have. She is passionate about coaching, and loves when her clients accomplish their goals.

“When one of my client published her first book. I was so happy for her that I cried.  For me, seeing my client’s happiness truly brings joy to her heart.”

If you are an aspiring Life Coach or Author, Rishera has the following advice,

“If you want to be a Life Coach – find an accredited life coaching program so you can get certified. Don’t let anyone tell you that you aren’t qualified to be a life coach!

If you want to be an Author – never give up, don’t be afraid. Your story will inspire others. In everything that you do, never give up! This is my purpose in life and I will inspire others along the way. This advice has kept me grounded in all of my business endeavors.”

Make sure you keep up with Rishera, as she is currently working a new book collaboration with her husband, a virtual book signing, and will soon launch a virtual talk show. If you would like to connect with Rishera for coaching and book purchasing, you can do so via her:

Website: iamrisheragraham.com

Email:  info.worthmorethanrubies@gmail.com

Instagram: @i_amrisheragraham

Facebook: I Am Rishera Graham 

The Benefits of Video Marketing

The Benefits of Video Marketing

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There are endless platforms for video marketing. Smartphones let everyone access online videos anywhere, at any time. This is not the case with traditional, paper marketing. With video you can reach your audience wherever they are in a cost-effective way.  64% of customer are more likely to buy a product online after watching a video about it – Hubspot. People tend to engage 10.1x more when pages post a video – Facebook. 76% of business report an increase in traffic due to video marketing – Forbes

So, what exactly is video marketing? Video marketing is the process of using video to promote and market your brand, product or service provides your business with a versatile, practical and engaging environment to attract your target audience. Prospective customers get a visual understanding of what you offer and have the opportunity to engage with your brand even before they make their first purchase.

Video marketing is crucial for businesses who want to make and distribute engaging content that will resonate with their audience. Companies using video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video content.  92 percent of mobile video consumers share videos with others so if you’re looking to spread a message video is definitely the way to go.

Addition Benefits of Video Marketing:

Videos Increase Engagement

Adds personality to your brand

Videos showcase your products better

Videos provide visual explanations

Highlights your company’s accomplishments

Raises retention rates on your website

Increases conversions and boosts sales.

If you’ve been on the fence about adding videos to your marketing plan get off that fence and get in the game. Video marketing will help your business remain competitive and relevant. Enjoy the opportunity to get created and reach your customers in a new way.


Learn more about Nyemade Boiwu today! Owner of African Butterfly Business Solutions – a virtual assistant business that specializes in social media!

 

Your Business Needs a Website

 Yes, Your Business Needs a Website!

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With so many social media platforms available to share information many business owners find themselves asking, “Do I even need a website”? The answer is yes, absolutely! In today’s digital age if you don’t have a website there are many individuals who won’t even consider working with your business. For many, when they locate a business with a website it provides level of legitimacy and professionalism.
Websites extend your business hours in a way that make you more accessible to your customers. Rather than having to call to speak with someone on the phone initial questions customers have can be posted on your website. Many businesses have a FAQ section available to answer common questions. Not only does this help your customers but it also opens up time for you or your staff.

Websites allow you to expand your reach. With most social media platforms your business is specifically searched for and often by local customers. A website increases your chances of reaching new customers all over the country and internationally. When people need a product or service often the first place they go is an online search engine. Having a website with searchable words and phrases will help potential customers find your business. (We’ll talk more about SEO another day.)

Websites are an inexpensive way to update customers on changes with your business. Once the initial website is built maintenance is relatively inexpensive. This provides you with a space to communicate changes and updates at a fraction of the cost sending out fliers or mailers would. This applies for marketing as well. Ads in newspapers last only as long as the newspaper is in print. You either have to keep buying ad space or lose that reach once the next circulation comes out. The same is true for social media ads. With your website the cost is usually less and it’s up continuously for you.

Websites increase credibility for your business. No matter what type of business or service you have being able to provide potential customers with a website will make you look more professional. Also, with a business website you can have a blog. The great thing about a business blog is it gives you forum to share your expertise with current and potential customers. If someone is trying to decide if they should work with you but then reads an informative blog you’ve written on your industry it may move them to seal the deal.

If you’ve been on the fence about getting a website get off that fence right now and go make one! Luckily, there are lots of website templates available to make creating a site easy. If that’s too technical for your or you just don’t have the time there are many website creators available for hire. Whether you’re investing your time by creating it yourself, or investing your money buy hiring someone, having a website is definitely an investment you’ll see a positive return on.


Learn more about Nyemade Boiwu today! Owner of African Butterfly Business Solutions – a virtual assistant business that specializes in social media!

The Boss Bash Comes To DC!

Boss Up Magazine is pleased to announce that their 2nd Annual Boss Bash event will be held in Washington, D.C. Although this event originally started in Chicago, IL, the decision has officially been made to make Washington, D.C. the event home. The Boss Bash will be held October 24, 2020 from 1:00pm – 6:00pm. The Boss Bash is a Boss Up Magazine signature event, and is a game changer for small businesses and entrepreneurs alike!

20191122_101438_00008474644296904114460.pngBoss Up Magazine is a multimedia platform that celebrates emerging entrepreneurs, by offering a business directory, network events, digital magazine features, podcast, printed publications, mobile app, and more. The Boss Bash provides networking opportunities, a speaker panel, local vendors, entertainment, professional headshot photography, small business meet and greets, raffles, and so much more to its guests! Offering a welcoming and celebratory setting, this yearly event is perfect for anyone who is looking to make professional connections and have fun while doing so. Boss Up Magazine is gearing up to provide a phenomenal experience to those interested in attending, as this event is sure to be one of the hottest events of 2020!

We look forward to creating great relationships with Sponsors, Vendors, Press, and all of our attendees in the local and surrounding area of Washington, D.C. Boss Up Magazine’s Founder, Twanita Dozier, is committed to making The Boss Bash a successful and fun event that goes down in history as the best!

Anyone interested in getting involved with the Boss Bash should contact info@bossupmag.org.

For tickets or more information, please visit www.bossupmag.org/bossbash

Sponsorship, Vendor, and Speaker opportunities are now available: www.bossupmag.org/bossbash

We look forward to seeing you at The Boss Bash on October 24, 2020!!

Diverse Books

Diverse Books

By Tanisha Chambers

image0Every time I think of the word diverse, I think what it means to me? For me Diverse is not about one thing or one group, for me it is a system that makes up many things. It is a group of many diverse people, backgrounds, cultures, languages, traditions and etc. How does that relate to why diverse books matter? For me books that include black characters written by black authors are significant; the reality, there is a lack and not enough awareness and light being shined on that area of books. Growing up I don’t remember seeing books written by the culture that included characters that looked like me. So, I decided to started writing children’s books about my little sister Zuri, I wanted her to see herself in a book to show her that anything is possible from being in a book to having a role model that is determined to be fearless in her dreams. I wanted my sister to be proud in which I may say she is. There was defiantly a bigger picture then my sister, I wanted a character that was relatable to children and for them to be able to say I use to do that particular thing or feel that way or even my family behaves in that manner.

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So why do our stories matter? A part of me want to just answer this question in a way that may not be the correct way such as “THEY JUST DO”, however I would not be doing diverse books with black characters and written by black authors any justice. Books that include us and are about us opens up our world to the many people that’s out there from White, Asian, Hispanic, American Indian, Alaska Native, and Pacific Islander. The only way for us to understand and be a culture that works together is for us to be open and inclusive to others. We have made strides over the years with many historical events from slavery, wars and many other things that has happened over the years. For us to be a culture that continue to overcome bias, judgment, and discrimination we have to be willing to include books that include black/African American decent that others are able to see us and hear our voices. So why do diverse books matter, you ask again?  Well, I think that is a question you should be asking yourself.


Tanisha Chambers is a Children’s Book Author from Philadelphia, who is passionate about promoting literacy and diversity! If you’re looking for a children’s books that will tell a story, teach a lesson, and inspire your child – Tanisha’s books are exactly what your child needs to read!

Book Tanisha For An Author Visit Today!

The Boss Up Magazine Social Tour Takes Over Detroit!

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Boss Up Magazine is proud to announce that their “Cupcakes & Conversations” Social Tour will be featuring Detroit, MI – on December 27, 2019 ! With Detroit being its fourth stop on the tour,  Boss Up Magazine is gearing up to provide a phenomenal experience, to those interested in networking within the Detroit area.

For The Detroit edition of “Cupcakes & Conversations”, Boss Up Magazine will have the event hosted by the 2020 Miss Fashion Global Curvy Queen NJ – Destiny Turnboe!!

Destiny is an official partner of Boss Up Magazine, and has her own platform that focuses on representation!  Destiny has been apart of this amazing social tour from the start, and is ready to help put DETROIT on the map for the tour!!!  She has served on the Speaker Panel of the Philadelphia & Delaware conversation, a guest of the New York conversation, and now an official HOST of the Detroit conversation!!

Not only does Destiny have a platform for representation, she also is the CEO & Visionary of Flyy Girl Adventures – and is a true Social Influencer & World Traveler! Destiny is a true phenomenal BOSS that is making BOSS MOVES,  and is going to bring the heat to DETROIT!!

With the “Cupcakes & Conversations” Social Tour being one of Boss Up Magazine’s many events, this particular event is one game changer for emerging entrepreneurs alike. This event caters to an intimate setting, offers mimosas & desserts, and allows open floor discussions and networking – all while providing knowledge and insight to entrepreneurs, from various business owners within the entrepreneurial realm.

Boss Up Magazine is a multimedia platform that celebrates emerging entrepreneurs, and looks forward to creating great relationships with Sponsors, Vendors, Press, and all of our attendees in the local and surrounding area of Detroit. Boss Up Magazine’s Founder, Twanita Dozier, is committed to making this stop of the social tour one that goes down in history!

Anyone interested in getting involved as a Sponsor or Vendor should contact info@bossupmag.org. We look forward to seeing you at The Detroit “Cupcakes & Conversations” Social Tour on December 27, 2019.


Purchase Your Ticket Today!

 

Livin’ Single and Hustlin’: Build Your Foundation First before Marriage

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Livin’ Single and Hustlin’: Build Your Foundation First before Marriage

By That Riverz Gurl

Being single is a choice, not a privilege – and while a lot of women in today’s society are complaining about being single, they don’t realize that it was for a reason and a purpose that they are single. Yes a lot of women choose to be single, based on several of situations which may be personal or universal.  I remember years ago when I was in a relationship with a man that I thought I was going to be with for the rest of my life!  Don’t we all have that fairytale story to share with our girlfriends?  I met him when I was 18 and he was 21. I invested my time, energy, and my soul to this man because I never felt this way before.  I thought I was grown until things fell apart with him cheating on me several times, and me being dumb enough to take him back because I would have felt lonely if I didn’t have a man in my life.  That was my whole focus throughout high school and college.  Sounds crazy huh?  But as crazy as it may sound, a lot of women have gone through this or is still going through this now.

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Remember this, being single isn’t wrong!  It gives you the absolute freedom to be yourself, love yourself more and to build your foundation as a boss babe and career women before settling down in a serious relationship.  It took me a while to get over my ex of five years and investing my time with him for eight years.  There have been times where I would cry and become depressed because I didn’t understand what went wrong.  When a person can’t entirely commit to a relationship, then they aren’t the one!  Trust and believe I learned that the hard way.  Build your foundation and your empire so that you can make all of your dreams and visions come true.  You are single for a reason and don’t rush playing the dating game if you don’t have all the right cards to play.  Life is filled with possibilities and opportunities and it is too short to waste it on a relationship that isn’t working or meant to be.  Keep hustlin’ and staying on your grind.  When you wait and when you are ready for real love, it will come at the moment you least expect it.


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Patrice Rivers is an entertainment and lifestyle writer, journalist, blogger and owner of That Riverz Gurl Brand. Check out her website at www.patricerivers.com  Follow her on IG @thatriverzgurlbrand

2020 Miss Fashion Global Curvy NJ Set To Compete At Nationals

received_2911519135543200They say beauty is in the eye of the beholder – which for Destiny Turnboe is nothing further than the truth! Meet Destiny Turnboe, the 2020 Miss Fashion Global Curvy NJ Queen, who is dedicated to making a distinctive platform about representation and encouraging others to live a life of their dreams!

An Author, Mentor, Inspirational Public Speaker, and Social Media Influencer from Detroit, MI., Destiny is a charismatic leader that is full of confidence and powerful energy. Known for her traveling and women empowerment brand Flyy Girl Adventures, she also provides a vivacious display of fearless representation of curvy women and their inclusion in the modeling industry.

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“In August of 2019, I was crowned the 2020 Miss Fashion Global Curvy NJ, and will be competing for the final crown at Nationals. This is why I truly believe that it is important to believe in yourself, so that you can be whoever you want. Yes, I am a Queen but I want to be the National Queen – who motivates people and display the importance of inclusion of curvy women. I am truly dedicated to spreading my platform message of representation matters.”

For Destiny, 2017 officially marked the beginning of an unstoppable force and created the survivor that would take the world by storm! In 2017, she was hospitalized after a near fatal car accident, where she broke her femur and had to undergo five surgeries over a period of two years! This was a huge hardship on Destiny, but she did not let it prevent her from persevering.

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Bound to a wheelchair and going through therapy, she continued to exhibit strength and follow her dreams! From wheel chair to the runway, winning first place as Miss Fashion Global, New Jersey Curvy Queen 2020 was not just a win for Destiny – but is the perfect example of defining the odds. Her wins doesn’t stop there, as she was also selected to walk for New York Fashion Week and has been nominated for public recognition of the Detroit City Council. Her story is a strong foundation of courage, compassion, and triumph – with survivor being one true word to describe her!

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Breaking boundaries and making an impact is everything that Destiny and her platform represents, with the value of pouring back into her community and empowering young women being key to her platform. This is why it is no surprise that she created the nonprofit organization – Flyy Girl Fly.

Flyy Girl Fly is a Detroit based mentorship organization, which equips girls from all over the world to fly with confidence into the direction of their dreams. For the past two summers Destiny has worked diligently to build their self-esteem with one-on-one dream coaching sessions, social media workshops, and connecting them with mentors in their selected field. To further expand her platform and values, Destiny has also partnered with:

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Lead The Way Organization

Convenant One Creations LLC

Success 4U Network LLC

Boss Up Magazine

Wi$e Hustlers

Crown Me Dainty

Chris Styles Closet

These various businesses and organizations not only support Destiny in all that she does, but also believes in and helps her share her platform values and message. Destiny has also placed intense emphasis on building awareness of her platform, as she prepares to take on Nationals for the crown in Florida.

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On November 2, 2019, Destiny will be competing for the National crown in Fort Walton Beach, Florida and is determined to make history with a WIN! Not only will this win be a ground breaking one, but will further showcase Destiny’s true beauty, success, and dedication to her platform and all who are watching and supporting her!

 

Ways To Give Your Desk Office a Make-over

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Ways To Give Your Desk Office a Make-over

By: That Riverz Gurl

Ladies you know how we do it! Organizing things is our specialty with a hint of girl power in there. If you have your own personal workplace at home or at work, then giving your desk a makeover wouldn’t be a great idea.  There are tons of ways to organize your work area without breaking the bank.  Here is a list of some neat things your desk should have!

194703.065_MovieSeq_001Clorox wipes: There is nothing wrong with having a clean area. Nobody wants a dirty workplace, so make it a habit to keep some Clorox or Lysol wipes on your desk.  It is perfect for wiping the toilet seats at work and during flu and cold season.  Keep the germs away!

811qIWaVfQL._SX466_Paper Tray: Staying organized is a great way to keep your bills and paper work squared away. If you are a secretary at your job, this will definitely come in handy!

bdfb3075-dcce-4dc2-ad56-a96334e0a7ed_1.a83d0c332510738119386a0dd7e2f863Desktop heater: If you are the type of person that gets cold at your job everyday like I do, make sure you invest in a heater. Where I work at it’s very cold in the building, so my co-worker brought a heater to keep our legs warm at all times.

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Coffee Warmer: Whether you are a coffee drinker or not, a warmer will do you wonders if you drink hot chocolate or hot tea. Amazon always has great products for a great price.

A mirror for your desk: Now ladies, I know some of you are guilty for looking in the mirror about forty times a day. I can honestly say that I do that on a daily basis.  I need to look at my hair to make sure that there isn’t frizz or if my lipstick is on right.  Y’all know how that goes! But having a mirror at your desk comes in handy at all times.  If you ate pizza or a salad for lunch and you want to check your teeth, you can do it right at your desk instead of making that extra trip to the bathroom.

c0acae757c660b149298e81c9b631b37Cute stapler: Who wants a boring looking stapler when you can staple papers and reports in style! Try buying a unicorn or a cat stapler.

images (2)Stress Toys: We all know how people can get on our nerves at work or pushing for a deadline on a presentation or a special project. Having a couple of stress toys lying around can come in handy.  You will learn to be relaxed while at work without going home with a headache or becoming upset.

355094_o01_office_depot_brand_retractable_ballpoint_pens_with_grip_6_pack_060719Great smooth pens: “Sandra do you have a pen that I can borrow?” Does that sound familiar? Make sure you get some good writing pens with the ball point or the smooth pens that write really well. I like to use paper mate and the ball point pens because they write smoothly and they don’t skip a mark while writing or signing something.

download (4)Desk Lamp: If your place of work has little light, you might want to invest in a little desk lamp. It doesn’t have to be anything fancy; just to get the job done.

718soa6qsyL.SX500Time-Marked Water Bottle: During a busy work week, we must make sure that we keep hydrated. A lot of boss babes have meetings all day or traveling for client events, so having a water bottle handy will keep you right on track.

There are plenty of ways to spruce up your work place so that it doesn’t look boring. Who needs a boring work space when you can bring personality to it.  Bring sunshine to the dark spaces in your space!

 


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Patrice Rivers is an entertainment and lifestyle writer, journalist, blogger and owner of That Riverz Gurl Brand. Check out her website at www.patricerivers.com  Follow her on IG @thatriverzgurlbrand

Boss Up Magazine Announces New Mobile App!

IMG_20190907_164157_214.jpgBoss Up Magazine announces a mobile app that is sure to be your one stop shop to networking and entertainment.  The Boss Experience was announced early 2019, and is now available for download!

The mobile app will include podcasts, a business directory, a venue directory, event calendar, emerging talent spotlight, product launches, entertainment, news, access to Boss Up Magazine’s printed publication, and much more!  The mobile app will also feature Boss Up Magazine’s signature show The Boss Lounge, as well as their own app based reality series Boss Chronicles.

15671706489067965040676377083273.pngBoss Up Magazine CEO, Twanita Dozier states:

“My goal for this app was to create something innovative and informative. The Boss Experience will keep my platform and audience connected in a new way, as well as continue to carry out the mission of my platform. Creating this mobile app is so very exciting and I can’t wait for its release!”

The Boss Experience is accessible in the Google Play & Apple Store, and is allowing submissions for app inclusion! If you are interested in being apart of The Boss Experience, please visit http://www.bossupmag.org/beapp to sign up today!


Join The Boss Experience!

Boss Up Magazine Brings Social Tour To New York!

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Boss Up Magazine announces that their “Cupcakes & Conversations” Social Tour will be featuring New York, on November 9, 2019, as its third stop on their social tour.

The New York edition of the “Cupcakes & Conversations” Social Tour will be held November 9, 2019 from 2:00pm – 5:00pm. After having a very successful start in Philadelphia, PA, Boss Up Magazine is gearing up to provide a phenomenal experience, to those interested in networking within the New York area.

Boss Up Magazine is a multimedia platform that celebrates emerging entrepreneurs, by offering a business directory, networking events, digital magazine features, podcast, printed publications, mobile app, and more. With the “Cupcakes & Conversations” Social Tour being one of its many events, this event is one game changer for emerging entrepreneurs alike.

 

This 2019 social tour started in Philadelphia, PA, and is scheduled to continue its path on the East Coast. This event caters to an intimate setting, offers mimosas & desserts, and allows open floor networking – all while providing knowledge and insight to entrepreneurs, from various business owners within the entrepreneurial realm.

We look forward to creating great relationships with Sponsors, Vendors, Press, and all of our attendees in the local and surrounding area of New York. Boss Up Magazine’s Founder, Twanita Dozier, is committed to making this stop of the social tour one that goes down in history!

Anyone interested in getting involved as a Sponsor or Vendor should contact info@bossupmag.org.  We look forward to seeing you at The New York  “Cupcakes & Conversations” Social Tour on November 9, 2019.


Purchase Your Ticket Today!

 

Women in Entrepreneurship: Tips to Start Up Your Business

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Women in Entrepreneurship: Tips to Start Up Your Business

By: That Riverz Gurl

As women, we love to fantasize about what our dreams are and the type of business we would love to own. That is why God gave women a vision – so that we can write down our goals, follow through with them and make them come true.

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Women are filled with ambitions, intelligence, happiness, strength, courage and many more.  Our ideas are flawless and we stand firm to what we want in life, and that is to achieve!  A lot of businesses women get into includes: cooking, mentoring, real estate, life coaching, motivational speaker, writing, ministries, editing services, styling hair, sewing, etc.

 

It all started out as a seed and as it grew, it became a vision which becomes a business. As a woman who wants to own her own business, it takes a great deal of hard work, focus and of course passion for what you love the most.

 

Tips for start-up business/Steps

1.) Build a strong network. You need people in your corner that are willing to help you brand yourself and are willing to help your business grow and to expand. These types of people can be your family, friends, or even your mentor/mentors.

2.) Create a clear vision of the future. Do a little bit of research as far as how you are going to operate your business. Make sure you write down how you vision yourself. For example if you want to start your own sewing business, write down what type of clothes you are willing to sew and for what part in your community or if you are planning on expanding your business nationwide or globally. Just make sure that what you are trying to do is clear to yourself. Include how the business will move in five to ten years.

3.) Put a plan together to achieve your vision. Basically with this step, just make sure you include how you want your business to work step by step and what you are planning on doing to make it succeed.

4.) Establish a routine of healthy habits. This is a very important step because a lot of women or people that have their own business overwork themselves to the point that their health starts to fail and they don’t get enough sleep in the day. It is very important that you manage your business properly and wisely. Set aside some hours where you are willing to work on your business and deal with clients. If your business is at home, be sure to separate your personal life with your business life. Choose a time of the day that works well with your schedule. For instance if you are a morning person, then maybe it is best to set aside 5 hours in the morning to do work then take a break and do other things so that your mind is still occupied. But never overwork yourself where it leads to stress or sometimes frustrations. Balance is the key!So, whether you already have your business or are trying to start one, follow your visions and work hard towards your dreams. I myself am trying to start my own writing business for writing customized poetry for special occasions. Whatever you are trying to do, go for it and dream BIG!


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Patrice Rivers is the owner of That Riverz Gurl Brand. Follow her on IG @thatriverzgurlbrandCheck out her website at www.patricerivers.com

Women Empowerment

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VH1’s Girls Cruise is more than a show; a lesson on Women Empowerment

By: That Riverz Brand

Two words; Girls Cruise! Yass hunty! If you haven’t been watching that show, then you are sleeping on good TV. Girls Crusise starring Lil’Kim, Rozanda “Chilli” Thomas, B. Simone, Vella “Pretty Vee” Excell, Tiffany Panhilason, Mya and Char Defrancesco isn’t your average reality show with chairs being thrown and the excess drama, but a show where a group of women and man from different walks of life get together on a big cruise and embrace on empowerment. Women empowerment is a phrase that is used too loosely in society, but watching Girl’s Cruise, it’s the real deal on how to support one another.

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This sexy and sassy empowering but hilarious show first aired on July 15th with Lil’ Kim the Queen B decided to take some friends on a cruise to have fun, get to know one another and just relax.  As you all should know, Chilli with the “baby hairs” had an issue with letting down her hair (and baby hairs of course), but throughout the show, she was able to loosen up a little sipping on her refreshed ice water and have fun.  There was even a moment on the show where Chilli played “mama bear” to rising comedian and Founder of “Beauty By B.Simone” which by the way launches in five more days when she opened up to some of the castmates including Char Defrancesco who is Lil’ Kim’s BFF about the relationship with her mother.  That moment was a very touching one because as women we spend a lot of energy tearing each other down instead of lifting one another up when things aren’t going well.  That scene was the prime example of what women empowerment looks like.  Each person has dealt or is dealing with their own flaws and insecurities.

Being in the entertainment is not all that caked up to be as people may think because as humans and as celebrities, they are human too! Vena “Pretty Vee” who stars in MTV’s Wildin Out and a comedian has dealt with a lot of insecurities from the way she looks.  There was a particular scene where they went to the Carnival in Trinidad and each person dressed in a special outfit.  Everyone was ready and waiting on Pretty Vee whose outfit took literally six hours to put on because she wanted to look “perfect” But when Chilli, B. Simone and Pretty Vee was talking, she admitted how she was called “a roach from Men in Black” or being called “the lizard from the Geico commercial,” Defrancesco reminded her how beautiful she was and her shape was fine.  Those type of issues is what a lot of women go through today.  Hopefully there will be a season two of this show with a different group of women and man.


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Patrice Rivers is the Owner of That Riverz Brand and is a blogger, author and writer. You can visit her website at www.patricerivers.com and follow her on IG @thatriverzgurlbrand

Take Time For You

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Take Time For You

Today’s inspiration will be short & sweet. Let me jump right in. We all feel overwhelmed at times with all that we have going on in our lives, but we have to remember to take time for ourselves. You cannot pour from an empty cup.  You’re no good to anyone, not even yourself when you’re burnt out.  Take time for you!

If you need that mental health day, take it! A vacation, a bubble bath, mani-pedi, a glass of wine to unwind from your day, take it!! There’s nothing wrong with pampering yourself or taking a break from reality for replenishment. Once you take that time for you, you’ll bounce back & you’ll be ready to conquer all that you’ve set out to do.

Today’s Affirmation:

I’ve emptied my glass to fill others, now I must fill my glass in order to refill myself.

Until Next Time ♥️
~April Monét

Toxic Free


Toxic Free

I follow a social media page where the question was asked, “should you cut toxic parents out of your life?” I left a comment but I wanted to touch on that here to encourage anyone going through this.
Now I told you, I’m an open book, very transparent, and I can’t do anything but keep it real. Let me share with you a few of my pages. I’ve dealt with a toxic mother for years, a lot of my family & friends didn’t know what I was going through because I bottled everything up. I’m the oldest child & I took on all the abuse because I’d rather take it on rather than to have my siblings experience what was happening to me.

I am my brothers/sister keeper. Now in this instance, it was hard to distance myself and cut my mother off because I needed to protect my siblings, however, I spoke up vocally. As I got older, I learned to use my voice & let her know what she was doing to me was wrong.

Regardless if she heard me or not, accepted it or not, I put it out there. At one point I remember telling her that she would need me one day & one day came. My mother was diagnosed with lung cancer & I became one of her caretakers until the day of her passing. She never did apologize, but at that point, I didn’t need it because I knew in my heart that my words came back & resonated in her ears.

The only regret that I have from this situation is not being able to heal our relationship and receive the answer to, why was i treated this way? I am however, grateful for having the opportunity to let her know how it affected me growing up.
I have also dealt with toxic in-laws. Let’s be real, a lot of us do. Some can handle it, some can’t. I mean I’ve been lied on, my husband has been lied on, talked about, you name it! It took me a long time to stop letting it stress me out.

I had to realize and understand that misery loves company & as long as you entertain, they’ll continue to perform. You’re not hear to please people, you didn’t marry the family (some really think you did lol), you married the man or woman you love & nothing gets in between that!
When dealing with a toxic individual, whether it be family, friends, associates, etc, cut them off when you can, distance yourself, when you can’t, speak up and inform the person(s) of how their behavior is affecting you, and most importantly give yourself the peace that you need & walk away.

There’s no rule stating that you must deal with this. Toxic people are like a disease slowing eating away at you. Cut that disease out before it encompasses your entire being. You don’t owe anyone an explanation of why. I’m tired of hearing, but that’s your mom, dad, sister, brother, cousin, aunt, uncle, niece, nephew. WHO CARES! If they’re toxic, they’ve got to go!!

Like I always say, your mental health means so much more than being involved in someone’s drama due to their own unhappiness. Truthfully that’s all it is. They’re unhappy, need healing from their traumas and hurt, and need to transfer that energy to someone else.

Don’t let it be you! And let me add, if you have friends or family that associate themselves with the people that have hurt you, baby, you better watch them too!
I could go on about this topic forever, I’ve been through some stuff y’all! I can honestly say, that going through it was one of my biggest test & I finally passed. I’m at the point where I don’t care what’s said, done, or lied about, because I’m free from the drama!

It’s time for you to get free too. It’s up to you to stop it. You are the controlling authority. You can either entertain or turn the channel. You decide.
Today’s affirmation:
I exercise my right to establish personal boundaries, drama and toxic people are not welcomed here.
Until Next Time ♥️
~April Monét

You Got This


You Got This

I’m not sure about you, but this week has been super crazy for me. Between not feeling good in my body, to preparing for back to school, working on my business, and having to deal with people on different levels along with their energy they put off; has been extremely exhausting! But guess what, I’m still here pushing & moving forward, why? Because I got this!!

Let’s be real, life is going to throw us blows all the time, but we have to know how to handle them & how to not let them effect our everyday lives. The key is, knowing that everyday won’t be perfect, but perfect is “HE” who made the day. Knowing that nothing is put on us that we can’t bare. I find that speaking to my situation helps ease the load. Although I don’t see results right away, I know that in due season everything will come together. I haven’t always had this mentality, and honestly, sometimes I forget about my own words because I focus more on the current state and have to shake myself a bit to get back on track. Worrying and stressing will not solve anything, it only makes matters worse.

So no matter what you’re encountering or have encountered this week & in weeks to come, remember “YOU GOT THIS”. Your troubles or struggles won’t last always. There’s hope and light at the end of the tunnel. Keep your head up, remember, speak life to yourself & the situation & watch the universe give back to you what you put out.

Today’s affirmation:
Even with tears in my eyes, I will forever say, I got this!

Until Next Time ♥️
~April Monét

Today I Choose Me

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Today I Choose Me

In life we tend to put others before ourselves, a tendency most women (and some men) have. But have you realized that the more you put others first, the more you’re taken for granted or put last by those you’ve put first?

Today I declare to CHOOSE ME & I ask you to do the same & CHOOSE YOU!! Now this doesn’t mean that you don’t love or care about others well being or circumstances, of course not, but it’s now time for you to love and care for yourself the same way you’ve been doing for others.

Let’s be real, most people could care less about you neglecting yourself to help them, all they see is their need or want. You better believe that as soon as you stop “putting out” per-say, you’re going to pick up on some vibes, attitudes, and even an exchange of words (HA!). If someone is upset because you decided to focus and care for you, instead of them, WALK AWAY!

Remove yourself from those toxic individuals who are noting but opportunist and begin loving & taking care of you again. No more coming to the rescue and aid of everyone else & leaving you for dead. Rise up & step into a new you! Say, “Today I choose me”, mean it and do it! You’ll begin to feel so much better and down the line, you’ll thank yourself for it.

Today’s Affirmation: Today I choose me, for me, because I love me…unapologetically.

 

Until Next Time ♥️

~April Monét

Let’s Be Real

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Let’s Be Real

It is a natural reaction to need or desire validation from another human being. The same when it comes to our feelings and/or emotions. Most times, unless someone picks up on your vibes, those feelings & emotions will go unnoticed by people because we have managed to mask our emotional state.  This is something I too have done, and if I’m gonna be honest, “be real”, I still do it. I’m still working on me! Is it because I have something to hide? NO!! I’ve masked my emotions because of trust issues, traumas, and more.

I’ve hidden everything with a smile & I’m great because I never want anyone to see or know that I’m dealing with an issue. Sound familiar?! Sure it does! Most of us, if we admit it or not, are in the same boat. Here’s where you can be different, here’s where you can begin climbing out. When you get the strength to say I’m not ok, and know that it’s ok to speak those words, you’ve taken the 1st step to improvement.

Now I’m not saying, go tell Chatty Kathy, who will have the entire village knowing you have an issue before you even get the word “hep” out of your mouth. I’m saying tell a trusted friend, doctor, family member, anyone that you can actually trust.  What if I have no one that I can trust?  Take it to God and you can always trust you!  begun writing your feelings out. Believe it or not, this is what began to help me (remember, trust issues). Writing helps release the hurt, anger, frustration, etc trapped inside.

Not only did I write, I prayed, I prayed specifically. I prayed that someone that I could fully trust would be sent into my life. But before that prayer was answered, before that trusted someone was sent to me (my best friend, who later became my husband), I had to learn to begin speaking release over myself & situations. Release the positive & take away the negative. Release joy and remove all hurt and pain. I had to speak life into April!  Listen, I wanted someone to speak over me before I spoke over myself, I needed that validation, someone to rub my back & day it’ll be ok, but that wasn’t how it happened for me. You can’t expect anyone to fix you, if you don’t begin to put in the work 1st. It starts with you!

So as we begin a journey of inspiration, motivation, laughter, and tears; your very 1st assignment is to begin loving you. Begin speaking life over your situations. Pray for that confidante, begin journaling, whatever it takes! In the midst, remember and know, that this too shall pass. Keep in mind that your life is a testimony to others who have yet to go through what you’re about to come out of. Someone is depending on you!!

I’m going to leave you with this affirmation that I came up with, meditate on it, memorize it:

I have the courage to speak life into my life.

I have the courage to rise above adversity and walk in victory.

 

Until Next Time ♥️

~April Monét

 

 

Cupcakes & Conversations Recap

Cupcakes and Conversations: Delaware

by Kiera Sweden

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On Saturday, July 20th, I had the opportunity to attend Boss Up Magazine’s Social Event – Cupcakes and Conversations! This event took place in Wilmington, Delaware and was nothing short of amazing!

This event was hosted by Boss Up Magazine and sponsored by Tanisha Chambers! Tanisha Chambers provides positive representation to young black girls, through the books that she writes. Not only did this event have some great conversations, it also had a pool party attached, which was hosted by Flyy Girl Adventures! Flyy Girl Adventures is all about empowerment, travel, fun, and making sure you’re having nothing short of an amazing flyy experience!!

The main topic of this event was learning to befriend the balance of business and pleasure. After a very inspirational conversation, the group shifted over to a Fly Girl meet-up at the pool. During this eye-opening event, I stayed at the edge of my seat through the entire conversation.

It was so incredible how every woman present opened up about what their weaknesses were with entrepreneurship, as well as shared their strong suits. These women felt the warm embrace of an entire community, just by being there. Many of these ladies shared incredible resources and gems that they have learned over experiences, an it truly was a glorious sight to see.

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There are so many takeaways that I’ve put in my bag, after hearing boundless wisdom at the amazing Cupcakes and Conversations event. After talking about everything from starting your own business, to learning that everyone even just as a person is a business and has a brand in itself – I truly feel that my life will.

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The upmost important take away for me personally was hearing a female entrepreneur powerhouse tell me that it is okay to cut the rope, with individuals who don’t see the vision. You need a team beside you that not only understands where you come from, but who also can see where you’re going mentally.

This event was one for the books, but there will also be more coming up. Don’t miss out! The next Cupcakes and Conversations will be held in New York, NY on November 9th.

Hope to see you at the next conversation!

Purchase Your Ticket To The Next Conversation!

 

Taja Peak

Meet Taja Peak! The CEO and Creator of Indulge Beauty Bazaar. Representing Evanston,IL .

@lola_the_beauty_concierge offers Hair Services, Mink Lashes, Makeup Application, Clothing, & lastly they also are working towards hosting monthly beauty retreats.

Taja Peak has always had a passion For the beauty Industry, she is a hairstylist, takes great pride and joy in her craft. Hair styling to her is like art taking a blank canvas and creating these intricate styles using finesse and technique.

When envisioning her business she wanted to create a one stop shop for all your beauty needs! Providing the client with a Luxury VIP experience bringing beauty right to you with the company’s traveling concierge service.

She enjoys making people look good because when you look good, you feel good, and you can go on to do great things.

#CEOQUOTE “For those entrepreneurs ready to take a leap of faith and start your own business set realistic goals make a plan to achieve them and follow through. It is also important to remember; Rome was not built in a day stay determined, focused, & keep pressing forward.” – Taja Peak | CEO

Make sure you keep up with Taja Peak and Lola The Beauty Concierge.

Instagram: @lola_the_beauty_concierge

Facebook: https://m.facebook.com/IndulgeBeautyBazaar

Website | https://indulgebeautybazaar.com

Join us next Friday for another CEO recognition!

Interested in being a CEO Friday Feature?

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Rai Tremble

Meet Rai Tremble! The CEO & Chief Editor of Glam Boss Magazine representing Fresno, California!

@glamboss_magazine is a Digital Platform that helps level up event bosses, personally and professionally globally.The platform was created due to Rai wanting to give the unsung a voice, as well as build a lifestyle that decreases mental illness and stress.

“Because Event planning has never had its own lifestyle magazine, we felt it necessary to include cutting edge conversations on fashion and beauty as well.” – Glam Boss Magazine.

#CEOQuote: “The best business advice I’ve ever received is to never do something for five minutes, that you will not be doing in five years. It is key to give every project, product, and service continuity.” – Rai Tremble | Glam Boss Magazine CEO

Make sure you keep up with Rai & Glam Boss Magazine, as she is running a podcast promotion special for luxury and premium product & service providers. If interested, please contact Rai for more details.

Rai is also an official speaker panelist for our Cupcakes & Conversations event in Delaware, so be sure to follow Rai and her magazine via:

Instagram: @Glamboss_Magazine
Facebook: http://www.facebook.com/glambossmagazine/
Linkedin: Glam Boss Magazine

Join us next Friday for another CEO recognition!

 

Interested in being a CEO Friday Feature? 

(click here to get started)

Shaneisha Dodson

Meet Shaneisha Dodson! The Founder of Black Girlz Productions & Black Girlz Productions , representing Spring, Texas!

Black Girlz Productions produces stage plays and Dodson Foot Hydration offers all natural body products! Shaneisha says that her life has been the inspiration behind her businesses, which are now changing many lives of others!

CEO Quote: “The best advice is to keep pushing because success does not happen overnight.” – Shaneisha Dodson|CEO.

Make sure you’re keeping up with Shaneisha and her businesses by following them via:

Instagram: @blkgirlz12 & @dodson_foot_hydration
Twitter: @blkgirlz12 & @sdodson08

Join us next Friday for another CEO recognition!


Are you ready to become the next CEO Friday Feature?

(click here to get started)