Did you know that BET isn’t the only network catering to Black entertainment?! Are you looking for entertainment that is relatable and enjoyable? Well, we’re here to give you the scoop on Aurore TV!
Meet Latasha! Representing Queens, NYC, Latasha is the Founder of Aurore TV, and the Writer/ Producer of the Amazon Prime comedy series “Sit Black & Relax.” Latasha tells us that working in the entertainment industry has always been her passion. Latasha has created two seasons of the comedy web series Sit Black & Relax & the Aurore TV flagship show, #WeShallOverChug – a comedy talk show that focuses on Black Culture, balanced by cocktails and ratchet nonsense, hosted by Latasha and Jameer Pond. (BOOM!!)
“I thought as a child I was going to be a singer (signed to Sisqo… don’t laugh too hard), as a college student dancer, and as a grad a model… and when I realized I wasn’t that great at any of that stuff I turned to my natural gift of humor and communication.”
Aurore TV launched in March 2018, and is actually Latasha’s latest venture after her take at YouTube vlogs and first season of her web series! She realized that she wanted to not only help herself as a creator, but other Black creators as well. Latasha tells us that she thinks everyone can come up together!
“Aurore TV focuses on narratives with a lighthearted feel. I think media shows us enough Black trauma to last a lifetime. We want you to exhale when you watch our shows. Life is fun. We air things that have great quality, mostly completed seasons if it’s a series, and things that we actually enjoy. We’ve watched every single thing that we’ve aired on the platform. I enjoy looking at something tangible that came from my mind and spirit. Looking at the faces of my team members, and the content we’ve established, it all becomes surreal, and I feel like I’m working with purpose.”
So how did Latasha get her own TV network? Latasha tells us that she asked around to see who would be interested in being on her team, as she knew she couldn’t do it alone – it was the biggest venture she ever tackled! (BOSS STATUS!) She hit up people that she knew, to see if they’d allow her to display their series & films on her platform, and then she reached out to creators that she didn’t know. Latasha states that she designed the site herself and kept up with film groups, to expose the platform! (YASSS!)
” The inspiration behind Aurore TV is the gap I noticed in between “coming up” and “making it”. What happens to all the dope creators in between? How can the Black audience find good series and films by their peers that can narrate their stories on their level? I wanted Aurore TV to be that support system and platform. Our ultimate goal is to put financial power into the hands of Black creators. Not only should we own our stuff, but we should monetize it as well! We need to stop asking for permission.”
Though Latasha faced the challenge of keeping up with content in the beginning of her business, it did not stop her grind!
“Weeks go by fast, and the next thing I realize, it’s time to put up something new! I want to make sure we support each creator as much as possible so we’re worth them sharing their work with us.”
“I’m extremely proud of everything I’ve done. I’ve been in the industry since 2010 and looking back, I’ve gotten myself to places people daydream about. Even when I’m not trying, I have really cool moments in my life that my creativity has allowed me to experience. It’s all good.”
Make sure you are keeping up with Aurore TV, as there are plans to do an end-of-the-year shindig, but details are pending. The network is simply looking to have a good time with the people who have supported them.
If you’re interested in working in the entertainment industry or having your own TV network, Latasha has the following advice:
“Keep your intentions pure, and treat everyone like gold. Don’t use people, know people. Also, contracts are very important, and uncomfortable to bring up with personal friends – but it’s something that must be done. It protects all parties involved.”
Don’t forget to follow Latasha and Aurore TV via social media:
Instagram & Twitter: @Aurore_TV
Latasha has these finals words for our readers:
I’d like to thank my Associate Editor, Erica Mann for aiding me in this entire process from the beginning. She is my rock!